
USA
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Why License?
Exciting Business Opportunties
Licensing represents an opportunity to practitioners to utilise a proven product or business format with a minimum financial risk. Below are four key risk- reducing advantages of licensing :
1. Access to Established Business Systems
A license provides access to an established and proven business system that supports you to get started immediately.
2. Developed products and services
There is no need to spend time or money developing products or services for your business which saves you enormous costs. You have immediate access to an established business system and products that have already proved to address specific development needs.
3. Training and Business Advice
Ongoing training and business advice are readily available in a License system.
4. Advertising and Marketing
A License system gives you the benefit of being part of a larger organisation and increasing credibility in the consumer environment The advertising and marketing activities of the bigger group, allows your business to increase its target market in a more cost effective manner
These advantages by themselves will not guarantee success. However, they are attractive in the light of the risks associated with starting a new business.
